O Videogame Passa de Fase – por Douglas Vieira

By BLA...Bla...Games

Jogos eletrônicos crescem e miram a liderança na poderosa e bilionária indústria do entretenimento.

O Videogame ganha cada vez mais espaço como potência do setor de entretenimento. Cineastas como Steven Spielberg e atores como Daniel Craig estiveram envolvidos em produções desse seguimento. O caminho de filmes que são transformados em games se inverte. Grandes estúdios dedicam atenção primordial ao setor.  A Warner, por exemplo, criou uma divisão própria para cuidar de seus jogos. A iniciativa se deve a uma percepção de valor desse produto.

As cifras não mentem. “Estimamos que os games movimentem Us$ 30 bilhões no mundo todo, contra US$27 milhões do seguimento de home video (DVD e Blu-Ray). Diante disso, a gente percebeu que ganhava muito dinheiro licenciando marcas e resolvemos criar uma nova divisão”, explica o diretor de marketing da WB Games, Rodrigo Drysdale.

E a estratégia da Warner pode trazer para o Brasil outros grandes nomes da indústria.  ” Estamos falando com empresas como Sony, Nintendo e Microsoft para produzir localamente aqui no Brasil” , conta Drysdale. A idéia é baratear o produto e vencer a pirataria decorrente dos preços elevados dos jogos, todos importados. A intenção é aproveitar os aproximadamente 20 milhões de jogadores existentes no Brasil, que segundo Drysdale, movimentam cerca de R$400 milhões por ano.

Matéria de Douglas Vieira – Jornal da MTV. MTV na RUA

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